About Me
Meet Janet
Kia Ora!
Here's a little information about me and where Studio Blue started...
My background includes visual merchandising, event management, graphic and web design and sign writing. After fifteen years working for a large corporate company, I decided to focus on my passion for Art and Design, and develop my own business. Studio Blue NZ Ltd. was first launched in early 2013 offering a freelance website design and online marketing service to franchise businesses.
In 2016 I completed a Diploma in Computer Graphic Design at ACG Yoobee School of Design. Following that and keen for a new challenge, I took on two part time roles (Graphic Designer & Marketing Assistant at a North Canterbury winery, and Communications Manager for a nationwide fashion retailer) as well as continuing to support a variety of independent clients as a freelance designer.
After relocating to Kaikōura in early 2018, I worked for a local retail business, and started building relationships and promoting my services within the local community. In 2020 I decided it was time to focus on my building own business, and since then Studio Blue Kaikōura has evolved to what it is today.
Janet
My Mission
Enjoying the “happiness of being busy”
While I work full time creating branding and websites in my office/studio, I make sure I allow myself time to pursue my other passions, which include painting, craft and DIY. I love coastal life and a lot of my work is inspired by the beach and the ocean.
As an independent Web and Graphic Designer I'm fortunate to deal with a range of clients, and do lots of cool stuff. Whether it's a simple project like creating a flyer, to a complete brand identity and website package, it's my goal to see a happy, satisfied customer at the end.
Making time for my family is also super important, which is why I try to avoid working during the weekends. It's all about that work/life balance!
Community heART
Here's a few of the local initiatives I'm proud to have been involved with...
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Kaikōura Primary School Surfboard Art Sessions, Xmas Fete decorations & custom surfboard for playground area.
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Kaikōura Night Market
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Exhibiting at Kaikōura Eco Art Expo 2019 & 2020
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Design work for local Mayoral campaign 2019
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Kaikōura Aquatic Centre - involved with fundraising initiatives for the rebuild of local community pool and logo design.
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Logo (initial) design for Kaikōura Wildlife Hospital Charitable Trust
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Preferred provider for the Kaikōura Tourism Marketing and Implementation funding made available to support local businesses and organizations during 2021 / 2022 / 2023
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Art & Sip painting sessions at Emporium Brewing.
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Murals located at Heartland Services Community Hub and Beach Rd Art Trail
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Chorus Cabinet Art on four cabinets located in Kaikōura.
Working with Studio Blue
THE PROCESS:
By following this process, you can have confidence that your brand is in safe hands. I have the experience and creativity and I know what works. I love helping businesses achieve results through good design.
BRANDING | PRINTED MATERIAL | WEBSITE | SOCIAL MEDIA | EMAIL MARKETING | SIGNAGE
BEFORE WE START:
Listed below are some of the things I need from a new (or existing) client before starting a
Website or Design Project.
What’s your company’s Unique Selling Point (USP)?
By understanding what makes your company unique, we can convey the strongest points of your business to your target market.
What is your company’s ideal and current target audience?
Make sure you clarify your target market so aspects that will appeal to the target audience can be considered.
Do you have a specific message you want to portray?
If you’ve a got a high priority message or something you want to promote, make sure you give me all the information you think will appeal to your customers or clients. You know your business best, so I need to understand what you want to say.
What sections or elements do you want to highlight?
Let me know what you’d like to feature on your website or design material. Common features are “Contact Us” or “Services” while others could be specific only to your business. If you’re running a promotion, let me know all the relevant details.
Brand Identity - Do you have one?
Ideally, the website or other material with represent the brand’s aesthetic. With that being said, often, businesses will get a website ready first and only then consider brand identity design. If you have a style guide or even simply a concept for your Brand ID please share it asap.
Images, Videos & Brand Elements
Do you have access to your own images, videos or brand elements (ie. logos) that you can share? If these are stored by a third party (ie. Social Media, another design agency, online data storage) can you share the contact details or link so I can access them. I can source or create these for you but there may be additional costs involved.
Style References
Putting together a mood board can be a big help when it comes to sharing your ideas. Think of words, colours or images that you like, and we can work together to find your style. If you have any previous design samples, or examples of other company’s design material or websites you like, they can be really helpful in developing your project.
Do you have a deadline?
No designer wants to hear a client say “It needs to be ready by tomorrow” but it does happen. Be considerate of my time and also that I may have other clients projects currently underway. No-one likes a queue jumper. If you do have a deadline, please let me know as soon as possible, so we can work together to make that happen.
Do you have a budget?
If you have a specific budget in mind, please let me (or your marketing agent) know beforehand. If your budget is smaller, we may be able to start off with some cost saving solutions, and add more later.